New In Dresses

1809 styles

Looking for the hottest new in dresses to slay your weekend wardrobe? We’ve got you, babe! EGO is all about keeping you ahead of the trends, whether they’re straight off the runway or blowing up your FYP. Our new-in dresses are serving ALL the looks you’re obsessed with right now.

From influencer-approved spicy mini dresses to cute AF midi vibes, we’ve got it all. Whether you're after a sleek staple or a fierce statement piece, our collection of trending dresses is ready to slay every event on your social calendar.

If staying on-trend is your vibe, EGO's new in dresses are your BFFs. Give your wardrobe the glow-up it deserves with the hottest trending dresses and don’t forget the heels to match! Time to turn heads this weekend, girl!

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1809 styles

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1809 styles

High Neck Short Sleeve Extreme Split Leg Maxi Dress In Chocolate Brown

£5.00 (83% OFF) £30.00

Halterneck Knot Front Cut Out Mini Dress In Black Slinky

£5.00 (72% OFF) £18.00

Off The Shoulder Cowl Back Detail Mini Dress In Chocolate Brown Satin

£6.00 (77% OFF) £26.00

Scarf Detail Diamante Trim A-Line Mini Dress In Black

£5.00 (89% OFF) £46.00

High Neck Bodycon Mini Dress In Blue Abstract Print

£7.00 (71% OFF) £24.00

Bandeau Lace Panel Detail Mini Dress With Scarf In Ivory Slinky

£3.00 (83% OFF) £18.00

Halter Neck Frill Hem Mini Dress In White Broderie

£8.00 (73% OFF) £30.00

Plunge Halterneck Split Leg Detail Cut Out Mini Dress In Brown Animal Print

£6.00 (78% OFF) £27.00

Plunge Halterneck Frilled Hem Ruched Mini Dress In Chocolate Brown Lace

£11.00 (59% OFF) £27.00

£15.20 WITH CODE: TAKE20

Bardot Button Front Blazer Dress In Chocolate

£19.00

£24.00 WITH CODE: TAKE20

Racer Neck Draped Ruched Detail Maxi Dress In Cream

£30.00

Halterneck Strappy Cut Out Draped Front Mini Dress In Lilac Floral Print

£3.00 (85% OFF) £20.00

Plunge Neck Lace Trim Maxi Dress In Pink Satin

£7.00 (53% OFF) £15.00

Long Sleeve Frill Lace Up Front Mini Dress In Pink Animal Print

£5.00 (74% OFF) £19.00

Halterneck Strap Ruched Mini Dress In White Lace

£11.00 (54% OFF) £24.00

Choker Detail Cowl Neck Tie Back Mini Dress In Black Sequin

£5.00 (83% OFF) £29.00

Strappy Bow Tie Detail Ruched Mini Dress In Black

£3.00 (80% OFF) £15.00

Strappy Lace Trim Asymmetric Hem Detail Mini Dress In Chocolate Brown Velvet

£5.00 (74% OFF) £19.00

Lace Bust Maxi Dress In Brown Printed Mesh

£15.00 (40% OFF) £25.00

Plunge Asymmetric Tie Front Trim Detail Mini Dress In Cream Textured

£3.00 (91% OFF) £33.00

£19.20 WITH CODE: TAKE20

Halterneck Knot Front Mini Dress In Black Linen Look

£24.00

£29.60 WITH CODE: TAKE20

Cowl High Neck Lace Trim Asymmetric Hem Detail Mini Dress In Khaki Green Satin

£37.00

Extreme Cowl Halterneck Mini Dress In Purple Devore

£14.00 (53% OFF) £30.00

Plunge Halterneck Sequin Panel Mini Dress In Khaki Green

£8.00 (67% OFF) £24.00

One Shoulder Open Back Hanky Hem Mini Dress In Baby Pink

£4.00 (79% OFF) £19.00

Plunge Halterneck Split Leg Detail Cut Out Maxi Dress In Brown Animal Print

£7.00 (77% OFF) £30.00

Halterneck Knot Drape Detail Maxi Dress In Burgundy Slinky

£9.00 (70% OFF) £30.00

Cinched Waist Button Down Turn Up Hem Detail Mini Dress In Indigo Blue Denim

£21.00 (52% OFF) £44.00

Square Neck Open Back Detail Mini Dress In Gold Sequin

£21.00 (46% OFF) £39.00

Sleeveless Cut Out Open Back Detail Ruched Maxi Dress In Baby Pink

£5.00 (81% OFF) £26.00

Cowl Neck Choker Stud Detail Frill Hem Mini Dress In Chocolate Brown

£11.00 (63% OFF) £30.00

Strappy Underwired Bust Floaty Maxi Dress In Champagne

£6.00 (60% OFF) £15.00

Long Sleeve Bow Front Detail Mini Dress In Black Brushed Rib

£10.00 (60% OFF) £25.00

Bandeau Tailored Contrast Lace Sequin Skirt Detail Maxi Dress In Black

£9.00 (80% OFF) £45.00

Short Sleeve Wrap Tie Detail T-Shirt Dress In White

£2.00 (89% OFF) £18.00

High Neck One Shoulder Extreme Side Split Detail Maxi Dress In Black

£5.00 (81% OFF) £26.00

Collared V Neck Belted Denim Mini Dress In Washed Brown Denim

£12.00 (73% OFF) £44.00

Choker Embellished Detail Skater Hem Mini Dress In Brown

£7.00 (80% OFF) £35.00

Plunge Wrap Tie Frill Hem Mini Dress In Green Mesh

£8.00 (69% OFF) £26.00

Plunge Halterneck Fitted Mini Dress In Burgundy Sequin

£10.00 (67% OFF) £30.00

Trending Dresses

If it’s going viral, it’s definitely on our radar. Our new-in section has all the trending dresses you need to stay ahead of the game. Check out our bestsellers for the hottest styles flying off the (virtual) shelves rn! Missed out on a must-have? Don’t worry, girl — keep your eye on our back-in-stock section for a second chance to grab your goodies!

New-in Clothing

Along with the hottest new-in dresses, we’re serving up the latest co-ords that are taking street style by storm! Whether you're feeling a figure-snatching skirt or a badass pair of trousers, these sets are all about making you the centre of attention, girl.

And trust me, the fun doesn’t stop there! We’ve also got new-in jumpsuits, loungewear, and knitwear, so your trending dresses aren’t flying solo. Oh, and if you wanna make sure your look is totally flawless? You need the fiercest footwear and viral accessories to nail that devil-wears-Prada energy!