New In Dresses

1808 styles

Looking for the hottest new in dresses to slay your weekend wardrobe? We’ve got you, babe! EGO is all about keeping you ahead of the trends, whether they’re straight off the runway or blowing up your FYP. Our new-in dresses are serving ALL the looks you’re obsessed with right now.

From influencer-approved spicy mini dresses to cute AF midi vibes, we’ve got it all. Whether you're after a sleek staple or a fierce statement piece, our collection of trending dresses is ready to slay every event on your social calendar.

If staying on-trend is your vibe, EGO's new in dresses are your BFFs. Give your wardrobe the glow-up it deserves with the hottest trending dresses and don’t forget the heels to match! Time to turn heads this weekend, girl!

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1808 styles

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1808 styles

Bandeau Underwire Drape Detail Mini Dress In Black Lace

£9.00 (71% OFF) £31.00

Asymmetric Ruched Tie Back Mini Dress In Blue Double Layer Slinky

£7.00 (72% OFF) £25.00

£38.40 WITH CODE: TAKE20

Halterneck Mini Dress In Lemon Bandage

£48.00

High Neck Keyhole Cut Out Drape Detail Mini Dress In White

£6.00 (63% OFF) £16.00

£22.40 WITH CODE: TAKE20

Halterneck Knotted Strap Low Back Maxi Dress In White

£28.00

Collared Button Front Cinched Waist Detail Shirt Dress In White Stripe

£5.00 (81% OFF) £26.00

High Neck Cut Out Front Ruched Split Leg Maxi Dress In Chocolate Brown

£7.00 (77% OFF) £30.00

Shoulder Pad Cinched Waist Wool Look Blazer Dress In Stone

£13.00 (72% OFF) £46.00

Strappy Plunge Front Maxi Dress In Silver Tassel

£23.00 (75% OFF) £93.00

Long Sleeve Plunge Neck Tie Front Maxi Dress In Pink Abstract Print

£13.00 (71% OFF) £45.00

£16.80 WITH CODE: TAKE20

High Neck Keyhole Cut Out Drape Detail Mini Dress In Black

£21.00

Sweetheart Neck Seam Detail Corseted Maxi Dress In White Floral Lace

£14.00 (53% OFF) £30.00

Long Sleeve Satin Drape Skirt Detail Mini Dress In Pink Lace

£10.00 (71% OFF) £34.00

Halterneck Layered Hem Sheer Mini Dress In Baby Blue

£12.00 (59% OFF) £29.00

Halterneck Cross Over Cut Out Front Detail Maxi Dress In Chocolate Brown Lace

£5.00 (81% OFF) £26.00

Bandeau Mesh Insert Detail Maxi Dress In Black

£9.00 (65% OFF) £26.00

Halterneck Trim Detail Bodycon Mini Dress In Green Textured

£8.00 (67% OFF) £24.00

£19.20 WITH CODE: TAKE20

Long Sleeve High Neck Fold Over Ruched Detail Mini Dress In Baby Pink

£24.00

Strappy Blouson Panel Maxi Dress In Brown Sheer Chiffon

£5.00 (86% OFF) £37.00

Long Sleeve Square Neck Button Down Split Front Playsuit In Chocolate Brown

£8.00 (76% OFF) £33.00

Bandeau Sequin Contrast Detail Mini Dress In Brown Velvet

£11.00 (73% OFF) £40.00

Racer Neck Contrast Panel Ruched Mini Dress In Champagne Sequin

£5.00 (87% OFF) £39.00

Bandeau Hook And Eye Detail Dipped Waist Mini Dress In White Broderie

£5.00 (84% OFF) £31.00

£16.00 WITH CODE: TAKE20

High Neck Drape Detail Mini Dress In Plum

£20.00

Sleeveless Ruched Front Flippy Hem Mini Dress In Brown

£17.00 (45% OFF) £31.00

Ruffle Off The Shoulder Corset Mini Dress

£10.00 (71% OFF) £35.00

High Neck Trim Detail Fitted Maxi Dress In Black

£8.00 (70% OFF) £27.00

Plunge Halterneck Mini Dress In Brown Sequin Lace

£16.00 (47% OFF) £30.00

Sleeveless Cupped Detail Column Maxi Dress In White Mesh

£8.00 (70% OFF) £27.00

High Neck Long Sleeve Lace Detail Corset Overlay Mini Dress In Black

£18.00 (50% OFF) £36.00

Cowl Neck Tassel Trim Cut Out Detail Mini Dress In Gold Sequin

£7.00 (78% OFF) £32.00

£24.00 WITH CODE: TAKE20

Sleeveless Cut Out Side Detail Twist Front Maxi Dress In White Slinky

£30.00

Strappy Embellished Trim Detail Mini Dress In Black Textured Sequin

£13.00 (58% OFF) £31.00

Bandeau Cut Out Detail Mini Dress In Silver Sequin

£5.00 (82% OFF) £28.00

Hight Neck Ruched Draping Detail Maxi Dress In Chocolate Brown

£10.00 (62% OFF) £26.00

£22.40 WITH CODE: TAKE20

Off The Shoulder Embellished Detail Mini Dress In Chocolate Brown

£28.00

Longline Bandeau Pleated Contrast Polka Dot Print Maxi Dress In Black

£17.00 (53% OFF) £36.00

Bandeau Mini Dress In Cream Linen Look

£6.00 (68% OFF) £19.00

Long Balloon Sleeve Pleated Hem Detail Blazer Dress In Cream

£8.00 (82% OFF) £45.00

High Neck Short Sleeve Extreme Split Leg Maxi Dress In Chocolate Brown

£5.00 (83% OFF) £30.00

Trending Dresses

If it’s going viral, it’s definitely on our radar. Our new-in section has all the trending dresses you need to stay ahead of the game. Check out our bestsellers for the hottest styles flying off the (virtual) shelves rn! Missed out on a must-have? Don’t worry, girl — keep your eye on our back-in-stock section for a second chance to grab your goodies!

New-in Clothing

Along with the hottest new-in dresses, we’re serving up the latest co-ords that are taking street style by storm! Whether you're feeling a figure-snatching skirt or a badass pair of trousers, these sets are all about making you the centre of attention, girl.

And trust me, the fun doesn’t stop there! We’ve also got new-in jumpsuits, loungewear, and knitwear, so your trending dresses aren’t flying solo. Oh, and if you wanna make sure your look is totally flawless? You need the fiercest footwear and viral accessories to nail that devil-wears-Prada energy!