New In Dresses

1798 styles

Looking for the hottest new in dresses to slay your weekend wardrobe? We’ve got you, babe! EGO is all about keeping you ahead of the trends, whether they’re straight off the runway or blowing up your FYP. Our new-in dresses are serving ALL the looks you’re obsessed with right now.

From influencer-approved spicy mini dresses to cute AF midi vibes, we’ve got it all. Whether you're after a sleek staple or a fierce statement piece, our collection of trending dresses is ready to slay every event on your social calendar.

If staying on-trend is your vibe, EGO's new in dresses are your BFFs. Give your wardrobe the glow-up it deserves with the hottest trending dresses and don’t forget the heels to match! Time to turn heads this weekend, girl!

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1798 styles

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1798 styles

£31.20 WITH CODE: TAKE20

Slash Neck Off The Shoulder Mini Dress In Brown Sequin

£39.00

£29.60 WITH CODE: TAKE20

Square Neck Frill Hem Detail Mini Dress In Pink Lace

£37.00

Short Sleeve Ruched Mini Dress In Orange

£7.00 (71% OFF) £24.00

£24.00 WITH CODE: TAKE20

Cap Sleeve Tie Front Detail Mini Dress In White Polka Dot

£30.00

Ruffle Sleeve Ruched Front Mini Dress In Cream Knit

£10.00 (71% OFF) £34.00

Strappy One Shoulder Contrast Lace Cowl Waist Detail Maxi Dress In Chocolate Brown

£8.00 (71% OFF) £28.00

Halterneck Plunge Front Mini Dress In Blue

£4.00 (75% OFF) £16.00

£31.20 WITH CODE: TAKE20

Cowl Neck Cross Back Frill Drape Detail Mini Dress In Multi Leopard Print

£39.00

£24.00 WITH CODE: TAKE20

Short Boxy Sleeve Shoulder Pads Seam Detail Sweat Mini Dress In Black

£30.00

£29.60 WITH CODE: TAKE20

Long Sleeve Collared Cinch Waist Mini Dress In Chocolate Brown Denim

£37.00

£24.00 WITH CODE: TAKE20

Long Flared Sleeve Drape Detail Mini Bodycon Dress In Pink Slinky

£30.00

£27.20 WITH CODE: TAKE20

Scoop Neck Corset Detail Maxi Dress In Chocolate Brown

£34.00

Strappy Sculpting Bust Detail Mini Dress In Black

£8.00 (38% OFF) £13.00

Long Sleeve Corset Detail Mini Dress In Black

£10.00 (58% OFF) £24.00

Asymmetric Long Sleeve Ruched Detail Maxi Dress In Black

£9.00 (68% OFF) £28.00

£27.20 WITH CODE: TAKE20

Long Sleeve Keyhole Cut Out Corset Detail Mini Dress In Red Lace

£34.00

Halterneck Corset Drape Detail Mini Skater Dress In Black Texture

£12.00 (59% OFF) £29.00

Plunge Neck Mini Dress In Pink Bandage

£28.00 (44% OFF) £50.00

Long Flared Sleeve Trim Detail Draped Front Mini Dress In Blue Stripe

£10.00 (58% OFF) £24.00

Bandeau Underwired Ruched Detail Mini Dress In Black

£10.00 (58% OFF) £24.00

Plunge Halterneck Cowl Front Mini Dress In Purple Sequin

£14.00 (44% OFF) £25.00

Plunge Pocket Pleat Detail A Line Mini Dress In Chocolate Brown Bengaline

£11.00 (58% OFF) £26.00

Long Sleeve Zip Detail Mini Dress In Washed Blue Denim

£14.00 (69% OFF) £45.00

£31.20 WITH CODE: TAKE20

Long Sleeve Satin Drape Skirt Detail Mini Dress In Black Lace

£39.00

Off The Shoulder Tie Front Mini Dress In Baby Pink

£8.00 (71% OFF) £28.00

Long Sleeve V Neck Mini Dress In Lemon Lace

£8.00 (69% OFF) £26.00

Bardot Slinky Ruched Detail Maxi Dress In Black

£10.00 (60% OFF) £25.00

Shoulder Pad Corset Drape Blazer Dress

£6.00 (86% OFF) £43.00

Woven Corset Drape Detail Scarf Mini Dress

£6.00 (87% OFF) £45.00

Bandaue Boned Corset Detail Mini Dress In Brown

£8.00 (69% OFF) £26.00

Long Sleeve Square Neck Button Down Split Front Playsuit In Black

£9.00 (70% OFF) £30.00

£25.60 WITH CODE: TAKE20

Halterneck Cowl Front Draped Detail Mini Dress In White

£32.00

£24.00 WITH CODE: TAKE20

Halterneck Extreme Plunge Front Open Back Mini Dress In Pink Ombre

£30.00

Bandeau Wrap Front Side Split Corset Maxi Dress In White

£6.00 (77% OFF) £26.00

£21.60 WITH CODE: TAKE20

Short Sleeve Plunge Neck Tie Back Ruched Mini Dress In White

£27.00

Long Sleeve Panel Detail Maxi Dress In Black Lace

£14.00 (48% OFF) £27.00

Cowl High Neck Lace Trim Asymmetric Hem Detail Mini Dress In Brown Satin

£8.00 (73% OFF) £30.00

£27.20 WITH CODE: TAKE20

Halterneck Ruffle Skirt Detail Mini Dress In Plum

£34.00

Long Sleeve Belted Button Down Mini Playsuit In Indigo Blue Denim

£8.00 (73% OFF) £30.00

Halterneck Frill Hem Mini Dress In Baby Pink Sequin

£15.00 (63% OFF) £40.00

Trending Dresses

If it’s going viral, it’s definitely on our radar. Our new-in section has all the trending dresses you need to stay ahead of the game. Check out our bestsellers for the hottest styles flying off the (virtual) shelves rn! Missed out on a must-have? Don’t worry, girl — keep your eye on our back-in-stock section for a second chance to grab your goodies!

New-in Clothing

Along with the hottest new-in dresses, we’re serving up the latest co-ords that are taking street style by storm! Whether you're feeling a figure-snatching skirt or a badass pair of trousers, these sets are all about making you the centre of attention, girl.

And trust me, the fun doesn’t stop there! We’ve also got new-in jumpsuits, loungewear, and knitwear, so your trending dresses aren’t flying solo. Oh, and if you wanna make sure your look is totally flawless? You need the fiercest footwear and viral accessories to nail that devil-wears-Prada energy!