New In Dresses

1798 styles

Looking for the hottest new in dresses to slay your weekend wardrobe? We’ve got you, babe! EGO is all about keeping you ahead of the trends, whether they’re straight off the runway or blowing up your FYP. Our new-in dresses are serving ALL the looks you’re obsessed with right now.

From influencer-approved spicy mini dresses to cute AF midi vibes, we’ve got it all. Whether you're after a sleek staple or a fierce statement piece, our collection of trending dresses is ready to slay every event on your social calendar.

If staying on-trend is your vibe, EGO's new in dresses are your BFFs. Give your wardrobe the glow-up it deserves with the hottest trending dresses and don’t forget the heels to match! Time to turn heads this weekend, girl!

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1798 styles

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1798 styles

Bandeau Embellished Floral Detail Mini Dress In Yellow

£5.00 (86% OFF) £37.00

Bandeau Wrap Front Side Split Corset Maxi Dress In Yellow

£10.00 (64% OFF) £28.00

Strappy Mini Dress In Pink Textured Floral Print

£13.00 (52% OFF) £27.00

Halterneck Cut Out Lace Trim Ruched Mini Dress In Cream

£5.00 (76% OFF) £21.00

Asymmetric Neckline Mini Dress In Brown Polka Dot

£9.00 (57% OFF) £21.00

Strappy Maxi Dress In Lemon Polka Dot

£8.00 (71% OFF) £28.00

Off The Shoulder Cowl Neck Plunge Front Double Layer Maxi Dress In Green Slinky

£5.00 (82% OFF) £28.00

£24.00 WITH CODE: TAKE20

Long Flared Sleeve Drape Detail Mini Bodycon Dress In Blue Slinky

£30.00

Bandeau Panel Drape Detail Mini Dress In Burgundy Lace

£15.00 (44% OFF) £27.00

£27.20 WITH CODE: TAKE20

Plunge Halterneck Ruched Sequin Detail Mini Dress In Pink

£34.00

Scoop Neck Godet Style Mini Dress In White

£8.00 (67% OFF) £24.00

Bardot Mesh Panel Draped Front Maxi Dress In Lemon

£5.00 (79% OFF) £24.00

Off The Shoulder Corset Detail Mini Dress In White Polka Dot

£2.00 (93% OFF) £28.00

Halterneck Trim Detail Blouson Mini Dress In Green Snake Print

£7.00 (61% OFF) £18.00

Strappy Cowl Front Mini Dress In Orange Ombre Sequin

£22.00 (44% OFF) £39.00

Plunge Neck Contract Lace Hem Split Leg Maxi Dress In Gold Metallic

£10.00 (71% OFF) £34.00

Tie Front Detail Mini Dress In White Shirred

£3.00 (88% OFF) £25.00

Plunge Neck Corset Frill Detail Split Leg Maxi Dress In Cream

£11.00 (63% OFF) £30.00

£24.00 WITH CODE: TAKE20

High Neck Open Back Mini Dress In Baby Pink

£30.00

Halterneck Keyhole Cut Out Layered Frill Hem Mini Dress In Pink

£7.00 (78% OFF) £32.00

Off The Shoulder Bead Detail Asymmetric Mini Dress In Chocolate Brown Knit

£3.00 (89% OFF) £27.00

Plunge Blouson Long Sleeve Wrap Mini Dress

£6.00 (78% OFF) £27.00

Diamante Corset Bodysuit Detail Maxi Dress In Chocolate Brown

£26.00 (46% OFF) £48.00

Strappy Trim Detail Cut Out Front Ruched Maxi Dress In Orange

£9.00 (71% OFF) £31.00

£24.00 WITH CODE: TAKE20

Bardot Fold Over Flared Sleeve Mini Dress In Chocolate Brown

£30.00

Halter Neck Cutout Beaded Detail Mini Dress In Brown Zebra Print

£2.00 (92% OFF) £26.00

Short Floaty Sleeve High Neck Frilled Hem Mini Dress In Lemon

£8.00 (74% OFF) £31.00

Short Sleeve Drape Shoulder Cut Out Mini Dress In Baby Blue Slinky

£12.00 (54% OFF) £26.00

One Shoulder Drape Ruched Cut Out Detail Mini Dress In Chocolate Brown Slinky

£9.00 (63% OFF) £24.00

Halterneck Cut Out Ring Detail Mini Dress In Burgundy Texture

£6.00 (79% OFF) £28.00

£41.60 WITH CODE: TAKE20

Capped Sleeve Plunge Neck Mini Bandage Dress In White

£52.00

Long Sleeve Ruched Detail Blouson Mini Dress In Pink

£5.00 (74% OFF) £19.00

Cowl Square Neck Detail Maxi Dress In White

£6.00 (75% OFF) £24.00

Halterneck Plunge Front Drape Side Split Maxi Dress In Lemon

£6.00 (76% OFF) £25.00

Plunge Front Cut Out Drape Detail Maxi Dress In Baby Pink

£6.00 (76% OFF) £25.00

High Neck Open Back Mini Dress In Pink Flower Sequin

£14.00 (66% OFF) £41.00

Sleeveless Contrast Lace Twist Panel Mini Dress In White

£8.00 (56% OFF) £18.00

Ruched Bust Strappy Mini Dress In Lemon Stripe

£6.00 (67% OFF) £18.00

Cowl Neck Frill Detail Side Split Midi Dress In Black Abstract Print

£2.00 (94% OFF) £35.00

£21.60 WITH CODE: TAKE20

Halterneck Contrast Metallic Binding Hanky Hem Mini Dress In Multi Animal Print

£27.00

Trending Dresses

If it’s going viral, it’s definitely on our radar. Our new-in section has all the trending dresses you need to stay ahead of the game. Check out our bestsellers for the hottest styles flying off the (virtual) shelves rn! Missed out on a must-have? Don’t worry, girl — keep your eye on our back-in-stock section for a second chance to grab your goodies!

New-in Clothing

Along with the hottest new-in dresses, we’re serving up the latest co-ords that are taking street style by storm! Whether you're feeling a figure-snatching skirt or a badass pair of trousers, these sets are all about making you the centre of attention, girl.

And trust me, the fun doesn’t stop there! We’ve also got new-in jumpsuits, loungewear, and knitwear, so your trending dresses aren’t flying solo. Oh, and if you wanna make sure your look is totally flawless? You need the fiercest footwear and viral accessories to nail that devil-wears-Prada energy!