New In Dresses

1798 styles

Looking for the hottest new in dresses to slay your weekend wardrobe? We’ve got you, babe! EGO is all about keeping you ahead of the trends, whether they’re straight off the runway or blowing up your FYP. Our new-in dresses are serving ALL the looks you’re obsessed with right now.

From influencer-approved spicy mini dresses to cute AF midi vibes, we’ve got it all. Whether you're after a sleek staple or a fierce statement piece, our collection of trending dresses is ready to slay every event on your social calendar.

If staying on-trend is your vibe, EGO's new in dresses are your BFFs. Give your wardrobe the glow-up it deserves with the hottest trending dresses and don’t forget the heels to match! Time to turn heads this weekend, girl!

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1798 styles

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1798 styles

£25.60 WITH CODE: TAKE20

Extreme Cowl Neck Cut Out Detail Ruched Mini Dress In Chocolate Brown

£32.00

Drape Detail Low Cowled Back Mini Dress In Pink

£14.00 (46% OFF) £26.00

Square Neck Contrast Hem Mini Dress In White Polka Dot Knit

£9.00 (65% OFF) £26.00

Sleeveless Trim Detail Keyhole Cut Out Mini Dress In Lemon Lace

£9.00 (74% OFF) £34.00

Off The Shoulder Cowl Back Draped Detail Mini Dress In White Polka Dot

£6.00 (79% OFF) £29.00

£23.20 WITH CODE: TAKE20

Square Neck Double Puffball Mini Dress In Chocolate Brown

£29.00

Halterneck Twisted Front Mini Dress In Mint Green Satin

£15.00 (38% OFF) £24.00

Strappy Lace Trim Detail Mini Dress In Yellow Polka Dot

£5.00 (81% OFF) £27.00

£28.80 WITH CODE: TAKE20

Halterneck Plunge Front Corset Detail Capri Jumpsuit In Red

£36.00

High Neck Crossover Panel Detail Mini Dress In Baby Pink Lace

£10.00 (66% OFF) £29.00

£22.40 WITH CODE: TAKE20

Strappy Maxi Dress In Brown Lace

£28.00

Halterneck Lace Trim Mini Dress In White Polka Dot

£8.00 (68% OFF) £25.00

Off The Shoulder Pleated Mini Dress In Chocolate Brown

£12.00 (52% OFF) £25.00

Strappy Lace Trim Maxi Dress In White Polka Dot

£8.00 (73% OFF) £30.00

Strappy Cup Detail Bodycon Mini Dress In White Polka Dot

£4.00 (83% OFF) £24.00

£34.40 WITH CODE: TAKE20

Scoop Neck Corset Detail Maxi Dress In White Polka Dot

£43.00

Strappy Underwired Corset Detail Contrast Lace Hem Mini Dress In Baby Blue

£8.00 (72% OFF) £29.00

£27.20 WITH CODE: TAKE20

Asymmetric One Shoulder Ruched Detail Maxi Dress In White

£34.00

£21.60 WITH CODE: TAKE20

Sleeveless Lace Tie Detail Maxi Dress In White

£27.00

Halterneck Blouson Mini Dress In Blue Paisley Print Chiffon

£14.00 (55% OFF) £31.00

High Neck Open Back Mini Dress In Hot Pink

£12.00 (56% OFF) £27.00

Shoulder Pad Drape Trim Detail Maxi Dress In Black Slinky

£12.00 (60% OFF) £30.00

Long Flared Sleeve Cowl Neck Mini Dress In Orange Textured Stripe

£18.00 (42% OFF) £31.00

Scoop Neck Cut Out Ruched Draped Front Maxi Dress In Yellow

£5.00 (84% OFF) £31.00

Halterneck Plunge Front Mini Dress In White Lace

£6.00 (79% OFF) £29.00

£25.60 WITH CODE: TAKE20

Short Sleeve Plunge Neck Tie Back Ruched Mini Dress In Lemon

£32.00

Ruffle But Detail Ruched Mini Dress

£11.00 (69% OFF) £36.00

Short Sleeve Cinched Waist Asymmetric Lace Hem T-Shirt Dress In White

£12.00 (54% OFF) £26.00

Boat Neck Drape Panel Split Leg Maxi Dress In Baby Pink

£18.00 (40% OFF) £30.00

£21.60 WITH CODE: TAKE20

Sleeveless Cross Back Cut Out Mini Dress In Brown Sequin

£27.00

Bandeau Underwired Corset Contrast Sheer Mesh Panel Maxi Dress In Plum

£13.00 (72% OFF) £47.00

Halter Neck Plunge Lace Frill Hem Mini Dress In Pink

£6.00 (76% OFF) £25.00

Bandeau Wrap Front Side Split Corset Maxi Dress In White

£6.00 (77% OFF) £26.00

£29.60 WITH CODE: TAKE20

Extreme Cowl Neck Open Back Maxi Dress In Burgundy Slinky

£37.00

Halterneck Contrast Lace Detail Dipped Waist Maxi Dress In White

£13.00 (57% OFF) £30.00

Long Sleeve Trim Detail Keyhole Cutout Midi Dress In Black Lace

£12.00 (61% OFF) £31.00

Long Sleeve Plunge Neck Draped Front Mini Blazer Dress In White

£12.00 (72% OFF) £43.00

Long Sleeve Trim Frilled Hem Mini Dress In White

£9.00 (63% OFF) £24.00

Plunge Halterneck Frilled Hem Mini Dress In Pink Polka Dot

£5.00 (76% OFF) £21.00

High Neck Ruched Asymmetric Mini Dress In White Slinky

£5.00 (80% OFF) £25.00

Trending Dresses

If it’s going viral, it’s definitely on our radar. Our new-in section has all the trending dresses you need to stay ahead of the game. Check out our bestsellers for the hottest styles flying off the (virtual) shelves rn! Missed out on a must-have? Don’t worry, girl — keep your eye on our back-in-stock section for a second chance to grab your goodies!

New-in Clothing

Along with the hottest new-in dresses, we’re serving up the latest co-ords that are taking street style by storm! Whether you're feeling a figure-snatching skirt or a badass pair of trousers, these sets are all about making you the centre of attention, girl.

And trust me, the fun doesn’t stop there! We’ve also got new-in jumpsuits, loungewear, and knitwear, so your trending dresses aren’t flying solo. Oh, and if you wanna make sure your look is totally flawless? You need the fiercest footwear and viral accessories to nail that devil-wears-Prada energy!