New In Dresses

1799 styles

Looking for the hottest new in dresses to slay your weekend wardrobe? We’ve got you, babe! EGO is all about keeping you ahead of the trends, whether they’re straight off the runway or blowing up your FYP. Our new-in dresses are serving ALL the looks you’re obsessed with right now.

From influencer-approved spicy mini dresses to cute AF midi vibes, we’ve got it all. Whether you're after a sleek staple or a fierce statement piece, our collection of trending dresses is ready to slay every event on your social calendar.

If staying on-trend is your vibe, EGO's new in dresses are your BFFs. Give your wardrobe the glow-up it deserves with the hottest trending dresses and don’t forget the heels to match! Time to turn heads this weekend, girl!

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1799 styles

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1799 styles

Strappy Contrast Lace Cup Maxi Dress In Pink Slinky

£10.00 (67% OFF) £30.00

£25.60 WITH CODE: TAKE20

Boat Neck Drape Panel Split Leg Maxi Dress In Baby Blue

£32.00

£29.60 WITH CODE: TAKE20

Plunge Halterneck Maxi Dress In Brown Multi Abstract Print

£37.00

Plunge Neck Draped Front Embellished Detail Maxi Dress In White

£13.00 (82% OFF) £72.00

Strappy Open Back Detail Cut Out Maxi Dress In Green Slinky

£5.00 (74% OFF) £19.00

£33.60 WITH CODE: TAKE20

Halterneck Lace Trim Detail Blouson Mini Dress In Chocolate Brown

£42.00

£24.00 WITH CODE: TAKE20

Plunge Halterneck Open Back Tiered Frill Hem Mini Dress In Cream

£30.00

£16.00 WITH CODE: TAKE20

Off The Shoulder Contrast Lace Detail Drape Front Cut Out Mini Dress In Burgundy

£20.00

£19.20 WITH CODE: TAKE20

Cowl Halterneck Open Back Mini Dress In Beige Polka Dot

£24.00

£16.00 WITH CODE: TAKE20

High Neck Mini Dress In Cream Glitter Crochet Knit

£20.00

£34.40 WITH CODE: TAKE20

Long Sleeve Beaded Hem Mini Dress In Black Sheer Knit

£43.00

Strappy Floral Mini Dress In White

£10.00 (74% OFF) £39.00

£20.00 WITH CODE: TAKE20

High Neck Sleeveless Wrap Tie Front Maxi Dress In Grey Marl

£25.00

Cowl Neck Lace Trim Detail Low Back Mini Dress In White Satin

£3.00 (89% OFF) £28.00

Halterneck Key Hole Cut Out Detail Mini Dress In Baby Blue

£9.00 (65% OFF) £26.00

£19.20 WITH CODE: TAKE20

Bandeau Eyelet Detail Blouson Drape Mini Dress In Black

£24.00

Long Sleeve Cut Out Strap Detail Maxi Dress In White Slinky

£8.00 (68% OFF) £25.00

Sleeveless Plunge Front Frilled Hem Mini Dress In Lemon Lace

£8.00 (69% OFF) £26.00

Sleeveless Trim Drape Detail Maxi Dress In Ivory

£16.00 (47% OFF) £30.00

Halterneck Cut Out Front Ruched Mini Dress In Pink

£4.00 (84% OFF) £25.00

£23.20 WITH CODE: TAKE20

Plunge Front Cape Back Mini Dress In Cream

£29.00

£24.00 WITH CODE: TAKE20

Halterneck Corset Detail Hanky Hem Midaxi Dress In White

£30.00

Strappy Trim Detail Mini Dress In Rust Linen Look

£4.00 (83% OFF) £24.00

Long Flared Sleeve Boat Neck Wrap Mini Dress In Brown Stripe Texture

£8.00 (68% OFF) £25.00

Off The Shoulder Twisted Strap Ruched Back Maxi Dress In Orange

£8.00 (68% OFF) £25.00

One Shoulder Tie Front Tassel Hem Mini Dress In Brown

£7.00 (83% OFF) £42.00

Strappy Ruched Detail Maxi Dress In White

£5.00 (83% OFF) £29.00

Plunge Halterneck Trim Detail Mini Dress In Rust Texture

£2.00 (93% OFF) £27.00

Plunge Halterneck Lace Trim Mini Dress In Blue

£3.00 (85% OFF) £20.00

High Neck Frill Hem Sleeveless Dress In Pink Satin

£7.00 (76% OFF) £29.00

Cowl Halterneck Lace Trim Mini Dress In White Polka Dot

£7.00 (77% OFF) £30.00

Plunge Halterneck Draped Front Mini Dress In Baby Blue

£10.00 (64% OFF) £28.00

Long Sleeve Cut Out Strap Detail Maxi Dress In Baby Pink Slinky

£7.00 (75% OFF) £28.00

Bandeau Frill Hem Mini Dress In Blue Lace

£10.00 (64% OFF) £28.00

One Shoulder Drape Ruched Cut Out Detail Mini Dress In Chocolate Brown Slinky

£9.00 (63% OFF) £24.00

£17.60 WITH CODE: TAKE20

Strappy Sculpt Bust Detail Maxi Dress In Black

£22.00

Cowl Front Open Back Split Leg Maxi Dress In White

£6.00 (76% OFF) £25.00

Plunge Front Drape Detail Ruched Mini Dress In Lemon Yellow

£7.00 (65% OFF) £20.00

Sleeveless Cut Out Side Detail Open Back Maxi Dress In Baby Pink

£6.00 (70% OFF) £20.00

Choker Scarf Detail Shirred Waist Puffball Mini Dress In Cream Check Print

£6.00 (79% OFF) £28.00

Trending Dresses

If it’s going viral, it’s definitely on our radar. Our new-in section has all the trending dresses you need to stay ahead of the game. Check out our bestsellers for the hottest styles flying off the (virtual) shelves rn! Missed out on a must-have? Don’t worry, girl — keep your eye on our back-in-stock section for a second chance to grab your goodies!

New-in Clothing

Along with the hottest new-in dresses, we’re serving up the latest co-ords that are taking street style by storm! Whether you're feeling a figure-snatching skirt or a badass pair of trousers, these sets are all about making you the centre of attention, girl.

And trust me, the fun doesn’t stop there! We’ve also got new-in jumpsuits, loungewear, and knitwear, so your trending dresses aren’t flying solo. Oh, and if you wanna make sure your look is totally flawless? You need the fiercest footwear and viral accessories to nail that devil-wears-Prada energy!