New In Dresses

1800 styles

Looking for the hottest new in dresses to slay your weekend wardrobe? We’ve got you, babe! EGO is all about keeping you ahead of the trends, whether they’re straight off the runway or blowing up your FYP. Our new-in dresses are serving ALL the looks you’re obsessed with right now.

From influencer-approved spicy mini dresses to cute AF midi vibes, we’ve got it all. Whether you're after a sleek staple or a fierce statement piece, our collection of trending dresses is ready to slay every event on your social calendar.

If staying on-trend is your vibe, EGO's new in dresses are your BFFs. Give your wardrobe the glow-up it deserves with the hottest trending dresses and don’t forget the heels to match! Time to turn heads this weekend, girl!

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1800 styles

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1800 styles

Halterneck Plunge Draped Front Ruched Mini Dress In Lemon

£6.00 (71% OFF) £21.00

High Neck Drape Panel Mini Dress In Baby Pink

£8.00 (73% OFF) £30.00

Halterneck Cowl Front Maxi Dress In Pink Floral Knit

£5.00 (82% OFF) £28.00

High Neck Drape Front Open Back Maxi Dress In White Lace

£18.00 (44% OFF) £32.00

Scoop Neck Cut Out Beaded Side Mini Dress In Brown Knit

£4.00 (88% OFF) £32.00

Bandeau Fringe Detail Mini Dress In Cream Knit

£6.00 (78% OFF) £27.00

Halterneck Plunge Front Contrast Lace Panel Maxi Dress In Ivory Satin

£9.00 (70% OFF) £30.00

Strappy Ruched Detail Maxi Dress In Pink

£5.00 (83% OFF) £29.00

Bandeau Cut Out Trim Detail Draped Maxi Dress In Brown

£5.00 (83% OFF) £29.00

£26.40 WITH CODE: TAKE20

Square Neck Cut Out Ruched Twist Detail Mini Dress In Red

£33.00

£28.00 WITH CODE: TAKE20

High Neck Tiered Frill Detail Mini Dress In Chocolate Brown Polka Dot

£35.00

£20.00 WITH CODE: TAKE20

High Neck Shoulder Pad Cap Sleeve Draped Front Mini Dress In Blue

£25.00

Sleeveless Twist Bum Open Back Maxi Dress In Lemon Slinky

£13.00 (54% OFF) £28.00

Bead Halterneck Detail Maxi Dress In Chocolate Brown Knit

£5.00 (86% OFF) £35.00

Plunge Front Flippy Hem Mini Dress In White Polka Dot

£12.00 (60% OFF) £30.00

Strappy Contrast Maxi Dress In Green Multi Stripe Knit

£8.00 (64% OFF) £22.00

Short Sleeve High Neck Mesh Panel Cut Out Maxi Dress In White

£14.00 (48% OFF) £27.00

£20.80 WITH CODE: TAKE20

Sleeveless Tie Side Mini Dress In Brown Polka Dot Print

£26.00

£17.60 WITH CODE: TAKE20

Cowl Neck Mini Dress In Brown Sequin

£22.00

Halterneck Frill Detail Ruched Mini Dress In Pink

£7.00 (73% OFF) £26.00

£21.60 WITH CODE: TAKE20

Strappy Lace Trim Scoop Back Maxi Dress In Black Polka Dot

£27.00

Cowl Front Halterneck Trim Detail Maxi Dress In White

£9.00 (72% OFF) £32.00

Halterneck Ruched Mini Shift Dress In Lemon Linen Look

£3.00 (90% OFF) £29.00

£25.60 WITH CODE: TAKE20

Halterneck Beaded Trim Detail Cut Out Mini Dress In Blue Striped Knit

£32.00

£31.20 WITH CODE: TAKE20

Double Strap Plunge Front Lace Trim Detail Studded Mini Dress In Black

£39.00

£19.20 WITH CODE: TAKE20

High Neck Open Back Blouson Mini Dress In Burgundy

£24.00

Plunge Halterneck Fringed Hem Maxi Dress In Black Knit

£19.00 (57% OFF) £44.00

Strappy Underwired Ruched Drape Detail Maxi Dress In White Lace

£13.00 (71% OFF) £45.00

Plunge Halterneck Dropped Waist Maxi Dress In Pink

£8.00 (71% OFF) £28.00

Halterneck Beaded Draped Detail Cut Out Maxi Dress In Rust Abstract Print

£15.00 (63% OFF) £41.00

£22.40 WITH CODE: TAKE20

Strappy Mini Dress In Pink Multi Stripe Knit

£28.00

£36.00 WITH CODE: TAKE20

Lace Cup Detail Side Split Corset Midi Dress In White Woven

£45.00

High Neck Ruched Frilled Hem Mini Dress In Cream

£5.00 (82% OFF) £28.00

Halterneck Plunge Front Ruched Maxi Dress In Multi Abstract Print

£11.00 (75% OFF) £44.00

Square Neck Ruched Trim Detail Mini Dress In Baby Blue

£8.00 (67% OFF) £24.00

£25.60 WITH CODE: TAKE20

One Shoulder Asymmetric Mini Dress In Pink Ombre Striped Knit

£32.00

£23.20 WITH CODE: TAKE20

Twisted Strappy Maxi Dress In Pink Knit

£29.00

£27.20 WITH CODE: TAKE20

Strappy Asymmetric Waistline Ruched Maxi Dress In Light Blue

£34.00

High Neck Scoop Back Mini Dress In Baby Blue Lace

£6.00 (68% OFF) £19.00

£22.40 WITH CODE: TAKE20

Bandeau V Cut Trim Ruched Mini Dress In Khaki

£28.00

Trending Dresses

If it’s going viral, it’s definitely on our radar. Our new-in section has all the trending dresses you need to stay ahead of the game. Check out our bestsellers for the hottest styles flying off the (virtual) shelves rn! Missed out on a must-have? Don’t worry, girl — keep your eye on our back-in-stock section for a second chance to grab your goodies!

New-in Clothing

Along with the hottest new-in dresses, we’re serving up the latest co-ords that are taking street style by storm! Whether you're feeling a figure-snatching skirt or a badass pair of trousers, these sets are all about making you the centre of attention, girl.

And trust me, the fun doesn’t stop there! We’ve also got new-in jumpsuits, loungewear, and knitwear, so your trending dresses aren’t flying solo. Oh, and if you wanna make sure your look is totally flawless? You need the fiercest footwear and viral accessories to nail that devil-wears-Prada energy!