New In Dresses

1800 styles

Looking for the hottest new in dresses to slay your weekend wardrobe? We’ve got you, babe! EGO is all about keeping you ahead of the trends, whether they’re straight off the runway or blowing up your FYP. Our new-in dresses are serving ALL the looks you’re obsessed with right now.

From influencer-approved spicy mini dresses to cute AF midi vibes, we’ve got it all. Whether you're after a sleek staple or a fierce statement piece, our collection of trending dresses is ready to slay every event on your social calendar.

If staying on-trend is your vibe, EGO's new in dresses are your BFFs. Give your wardrobe the glow-up it deserves with the hottest trending dresses and don’t forget the heels to match! Time to turn heads this weekend, girl!

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1800 styles

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1800 styles

£29.60 WITH CODE: TAKE20

Long Sleeve Bardot Tie Front Blouson Mini Dress In Red

£37.00

Scoop Neck Beaded Detail Mini Dress In Turquoise Crochet Knit

£8.00 (69% OFF) £26.00

£19.20 WITH CODE: TAKE20

Halterneck Lace Bust Hook And Eye Detail Mini Dress In Black

£24.00

£19.20 WITH CODE: TAKE20

Short Sleeve Drape Back Blouson Mini Dress In White

£24.00

£29.60 WITH CODE: TAKE20

Plunge Halterneck Maxi Dress In Black

£37.00

Lace Panel Cupped Detail Strappy Mini Dress In White Satin

£6.00 (78% OFF) £27.00

£29.60 WITH CODE: TAKE20

Exaggerated Sleeve Cowl Neck Open Tie Back Detail Mini Dress In Mint Green

£37.00

Bandeau Trim Detail Maxi Dress In Brown Knit

£14.00 (52% OFF) £29.00

£16.80 WITH CODE: TAKE20

High Neck Open Back Mini Dress In White

£21.00

£19.20 WITH CODE: TAKE20

High Neck Scoop Back Mini Dress In White Lace

£24.00

Strappy Sheer Panel Draped Front Ruched Maxi Dress In Pink

£11.00 (62% OFF) £29.00

Strappy Underwired Lace Trim Babydoll Mini Dress In White

£19.00 (42% OFF) £33.00

£19.20 WITH CODE: TAKE20

Bandeau Twist Front Drape Detail Mini Dress In Black

£24.00

£15.20 WITH CODE: TAKE20

Halterneck Gold Trim Detail Drape Mini Dress In Black

£19.00

Bandeau Blouson Side Split Maxi Dress In Blue

£10.00 (68% OFF) £31.00

Off The Shoulder Cowl Back Draped Detail Mini Dress In Lemon

£17.00 (43% OFF) £30.00

£21.60 WITH CODE: TAKE20

One Shoulder Cut Out Drape Detail Maxi Dress In White

£27.00

£24.00 WITH CODE: TAKE20

Sleeveless Tiered Ruffle Detail Playsuit In Cream Knit

£30.00

£27.20 WITH CODE: TAKE20

Bandeau Lace Trim Corseted Mini Dress In Chocolate Brown Satin

£34.00

£16.80 WITH CODE: TAKE20

Scoop Neck Eyelet Detail Mini Dress In Burgundy

£21.00

£34.40 WITH CODE: TAKE20

Long Balloon Sleeve Puffball Mini Dress In Brown

£43.00

£29.60 WITH CODE: TAKE20

Plunge Halterneck Maxi Dress In Multi Abstract Print

£37.00

Plunge Halterneck Draped Front Mini Dress In Lemon

£9.00 (67% OFF) £27.00

Short Sleeve Utility Pocket Detail Cargo Dress In Cream

£10.00 (74% OFF) £39.00

£27.20 WITH CODE: TAKE20

Strappy Lace Cup Detail Mini Shift Dress In Black Satin

£34.00

£25.60 WITH CODE: TAKE20

Bardot Long Sleeve Lace Panel Mini Dress In White

£32.00

Scoop Neck Fringe Detail Asymmetric Hem Maxi Dress In Black Knit

£5.00 (83% OFF) £30.00

Plunge Halterneck Plait Detail Cut Out Maxi Dress In Brown

£12.00 (61% OFF) £31.00

Long Sleeve Bardot Contrast Lace Ruched Mini Dress In Yellow

£5.00 (79% OFF) £24.00

Strappy Drop Waist Ruched Detail Mini Dress In Sage

£9.00 (55% OFF) £20.00

£27.20 WITH CODE: TAKE20

Plunge Neck Beaded Detail Mini Dress In Gold Sequin

£34.00

£20.00 WITH CODE: TAKE20

High Racer Neck Drape Front Cut Out Mini Dress In Lemon

£25.00

Plunge Front Scarf Detail Maxi Dress In Brown Leopard Print Chiffon

£9.00 (65% OFF) £26.00

£27.20 WITH CODE: TAKE20

Halterneck Flared Sleeve Trim Detail Blouson Mini Dress In Multi Abstract Print

£34.00

Scoop Neck Strappy Maxi Bodycon Dress In Lemon

£11.00 (56% OFF) £25.00

Off The Shoulder Ruched Mini Dress In Black Slinky

£9.00 (63% OFF) £24.00

Halterneck Cut Out Fringe Detail Maxi Dress In Burgundy Knit

£6.00 (81% OFF) £32.00

Scoop Neck Button Detail Maxi Dress In Cream Knit

£9.00 (72% OFF) £32.00

Cowl Neck Ruched Maxi Dress In Lemon

£5.00 (81% OFF) £27.00

Strappy Corset Dropped Waist Maxi Dress In Blue Lace

£6.00 (85% OFF) £39.00

Trending Dresses

If it’s going viral, it’s definitely on our radar. Our new-in section has all the trending dresses you need to stay ahead of the game. Check out our bestsellers for the hottest styles flying off the (virtual) shelves rn! Missed out on a must-have? Don’t worry, girl — keep your eye on our back-in-stock section for a second chance to grab your goodies!

New-in Clothing

Along with the hottest new-in dresses, we’re serving up the latest co-ords that are taking street style by storm! Whether you're feeling a figure-snatching skirt or a badass pair of trousers, these sets are all about making you the centre of attention, girl.

And trust me, the fun doesn’t stop there! We’ve also got new-in jumpsuits, loungewear, and knitwear, so your trending dresses aren’t flying solo. Oh, and if you wanna make sure your look is totally flawless? You need the fiercest footwear and viral accessories to nail that devil-wears-Prada energy!