New In Dresses

1784 styles

Looking for the hottest new in dresses to slay your weekend wardrobe? We’ve got you, babe! EGO is all about keeping you ahead of the trends, whether they’re straight off the runway or blowing up your FYP. Our new-in dresses are serving ALL the looks you’re obsessed with right now.

From influencer-approved spicy mini dresses to cute AF midi vibes, we’ve got it all. Whether you're after a sleek staple or a fierce statement piece, our collection of trending dresses is ready to slay every event on your social calendar.

If staying on-trend is your vibe, EGO's new in dresses are your BFFs. Give your wardrobe the glow-up it deserves with the hottest trending dresses and don’t forget the heels to match! Time to turn heads this weekend, girl!

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1784 styles

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1784 styles

Plunge Neck Pleated Hem Maxi Dress In Pink Texture

£20.00 (74% OFF) £77.00

£32.80 WITH CODE: TAKE20

Halterneck Button Up Front Collared Mini Dress In Indigo Blue Denim

£41.00

Strappy Contrast Lace Cup Mini Dress In Blue Slinky

£6.00 (77% OFF) £26.00

£20.00 WITH CODE: TAKE20

One Shoulder Asymmetric Contrast Pleated Hem Mini Dress In Black

£25.00

£21.60 WITH CODE: TAKE20

Asymmetric One Shoulder Cut Out Maxi Dress In Yellow Slinky

£27.00

Square Neck Ruched Detail Maxi Dress In Taupe Satin

£9.00 (80% OFF) £46.00

Strappy Cut Out Sequin Bust Mini Dress In Blue Satin

£5.00 (81% OFF) £27.00

Halterneck Lace Panel Cut Out Maxi Dress In Ivory

£5.00 (80% OFF) £25.00

Halterneck Lace Trim Plunge Front Maxi Dress In Baby Blue

£8.00 (74% OFF) £31.00

Off The Shoulder Lace Trim Drape Front Mini Dress In Cream

£9.00 (70% OFF) £30.00

£22.40 WITH CODE: TAKE20

High Neck Ruched Sleeve Detail Mini Dress In White

£28.00

Strappy Lace Up Back Mini Dress In White Floral Texture

£16.00 (47% OFF) £30.00

£25.60 WITH CODE: TAKE20

High Neck Open Back Split Leg Cut Out Maxi Dress In Brown

£32.00

£22.40 WITH CODE: TAKE20

Extreme Cowl Neck Cut Out Detail Ruched Mini Dress In Red

£28.00

£33.60 WITH CODE: TAKE20

Plunge Neck Twisted Front Sequin Panel Maxi Dress In Brown

£42.00

£20.00 WITH CODE: TAKE20

Shoulder Pad Drape Front Mini Dress In White Texture

£25.00

£20.00 WITH CODE: TAKE20

Halterneck Ruched Blouson Mini Dress In White

£25.00

£24.80 WITH CODE: TAKE20

Short Sleeve Cut Out Waist Asymmetric Lace Trim Mini Dress In Cream

£31.00

Bandeau Trim Detail Maxi Dress In Multi Floral Print

£5.00 (83% OFF) £29.00

£29.60 WITH CODE: TAKE20

Racer Neck Draped Ruched Detail Maxi Dress In Hot Pink

£37.00

High Cowl Neck Scarf Detail Fishtail Maxi Dress In Lemon

£7.00 (73% OFF) £26.00

Halterneck Beaded Draped Front Detail Cut Out Mini Dress In Brown

£8.00 (71% OFF) £28.00

£24.00 WITH CODE: TAKE20

High Neck Blouson Ruched Maxi Dress In Plum

£30.00

£21.60 WITH CODE: TAKE20

Three Quarter Sleeve Cross Neck Drape Front Mini Dress In Plum

£27.00

Bandeau Beaded Tassel Hem Ruched Open Back Mini Dress In Multi Floral Animal Print

£6.00 (81% OFF) £32.00

Halterneck Fitted Mini Dress In Indigo Blue Denim

£13.00 (68% OFF) £41.00

£24.00 WITH CODE: TAKE20

Strappy Cut Out Front Trim Detail Split Leg Maxi Dress In Chocolate Brown

£30.00

£36.00 WITH CODE: TAKE20

Long Flared Sleeve Plunge Neck Contrast Sequin Detail Mini Dress In Blue Leopard Print

£45.00

Bandeau Mini Dress In Black And White Striped Knit

£9.00 (68% OFF) £28.00

£24.00 WITH CODE: TAKE20

Cowl High Neck Lace Trim Asymmetric Hem Detail Mini Dress In Cream Satin

£30.00

Strappy Ruffle Split Leg Maxi Dress In Pink Chiffon

£6.00 (80% OFF) £30.00

Sleeveless Button Front Mini Dress In Cream Denim

£8.00 (80% OFF) £40.00

£27.20 WITH CODE: TAKE20

Off The Shoulder Twisted Detail Mini Dress In Black

£34.00

£23.20 WITH CODE: TAKE20

Bandeau Cup Detail Corseted Mini Dress In Black Lace

£29.00

£25.60 WITH CODE: TAKE20

Halterneck Frill Detail Ruched Mini Dress In Plum

£32.00

Halterneck Cut Out Trim Detail Contrast Sequin Panel Mini Dress In Blue

£8.00 (77% OFF) £35.00

Cowl Halterneck Tie Front Mini Dress In Lemon

£4.00 (85% OFF) £26.00

Halterneck Scoop Ruffle Hem Detail Mini Dress In Lemon Lace

£11.00 (68% OFF) £34.00

Plunge Cowl Drape Front Mini Dress In White

£6.00 (77% OFF) £26.00

Bardot Bead Strap Detail Ruched Mini Dress In Lemon

£4.00 (85% OFF) £27.00

Trending Dresses

If it’s going viral, it’s definitely on our radar. Our new-in section has all the trending dresses you need to stay ahead of the game. Check out our bestsellers for the hottest styles flying off the (virtual) shelves rn! Missed out on a must-have? Don’t worry, girl — keep your eye on our back-in-stock section for a second chance to grab your goodies!

New-in Clothing

Along with the hottest new-in dresses, we’re serving up the latest co-ords that are taking street style by storm! Whether you're feeling a figure-snatching skirt or a badass pair of trousers, these sets are all about making you the centre of attention, girl.

And trust me, the fun doesn’t stop there! We’ve also got new-in jumpsuits, loungewear, and knitwear, so your trending dresses aren’t flying solo. Oh, and if you wanna make sure your look is totally flawless? You need the fiercest footwear and viral accessories to nail that devil-wears-Prada energy!